Services
Creative direction, visual merchandising and styling for brands, retail environments and events.
Creative Direction & Brand Styling
Planning and styling for brand, product and fashion photoshoots.
I work with businesses, photographers and content creators to plan the visual direction of a shoot and style products or environments ready for the camera.
This can include arranging products for flat lays, styling displays or scenes, sourcing props and preparing spaces so everything looks polished and ready to photograph.
Whether you’re creating product images for a website, content for social media, or imagery for a campaign, the goal is to ensure everything feels clear, consistent and aligned with your brand.
This service may include:
• Creative concept and visual direction
• Photoshoot and product styling
• Flat lay and product display styling
• Prop sourcing and scene setup
• Styling for brand campaigns or launches
The result is imagery that feels professional, well styled and ready to use across your marketing.
Visual Merchandising & Retail Styling
For boutiques, retailers and commercial spaces.
Visual merchandising is about how products are displayed and presented in-store. Thoughtful displays help customers notice key items, explore the space and feel inspired to purchase.
I work with retailers to refresh shop environments through clear product placement, seasonal displays and styling that highlights new or important products.
This may include updating window displays, re-merchandising key areas of the store or creating simple styling moments that make products easier to see and shop.
With a background in retail marketing and shopping centre activations, I understand how well-presented spaces support customer engagement and encourage sales.
This service may include:
-
Shop window styling and seasonal displays
-
In-store merchandising and product placement
-
Refreshing displays for new arrivals or seasonal changes
-
Campaign styling aligned with promotions
-
Visual merchandising guidance for store teams
The goal is to create retail spaces that feel inviting, easy to navigate and visually engaging for customers.
Event Styling & Project Coordination
Creative styling and coordination for launches, brand activations and special events.
I work with businesses and venues to plan and style events that feel well organised, visually engaging and aligned with the brand.
This may include developing a visual concept, styling the space, sourcing décor or props, and coordinating suppliers so everything comes together smoothly.
From store events and brand launches to community activations and race day functions, I help bring the visual elements of the event together and ensure the setup runs as planned.
This service may include:
-
Event styling and visual concept development
-
Coordination of suppliers and installations
-
Planning timelines for setup and pack down
-
Styling for brand activations and launches
-
On-site coordination during event setup
The focus is on creating a space that looks polished and ensuring everything comes together smoothly on the day.